#BlackFriday is only ONE day away – and this sale is worth waiting for!!
Get your shopping lists ready as the offer starts tomorrow morning (Friday) at 6am.
Make your list at www.musicbooksplus.com/guide.
COMMANDMENT # 1. Get it in writing
I know this is a cliche, but I’m a lawyer and this really does mean something in practice. Even a simple agreement in writing can be more protective of your rights than an oral arrangement which is often hard to prove. Also, in some instances – a grant of an interest in copyright, for example, must be in writing to be valid.
COMMANDMENT # 2. “Know your rights”.
Yes the music business is complicated and it keeps getting more so, but in this day and age, information is often readily available. You can forearm yourself and with knowledge you can also assist your team. How? By being able to give informed instructions, you can save yourself money on fees. You don’t need to be up on all the details – that’s up your counsel and other advisers, but being able to get the big picture and give good instructions to your manager, lawyer and accountant will stand you in good stead in your career. For example, a lawyer well utilized can both make you money by negotiating better deals on your behalf and save you money by helping you avoid costly legal career pitfalls.
COMMANDMENT # 3. “You don’t get what you deserve, you get what you negotiate”.
Guess what? Almost everything is negotiable and is a negotiation. For example, even deciding where to go for lunch with a friend can be a negotiation. This one is a truism in law and in life. It is something that you can “take to the bank” and live by.
COMMANDMENT # 4. “Trusted advisers are worth the money.”
No one can succeed wholly on their own. It takes a team. You need a team you can trust and information that you can rely on. Definitely budget and spend your money wisely, but at the end of the day, whether it be good equipment or professional advice, you get what you pay for. Pay your team what they are worth. They are worth the investment.
COMMANDMENT # 5. “It’s always about the money”.
When they say its about trust, honesty, artistic integrity… that’s when … it’s about the money, because its always about the money.
COMMANDMENT # 6. “Actions speak louder than words”.
When you are confused, don’t listen to what the other side says, watch what they do. Pay attention to their actions. They may be confused themselves. Actions are where you get the truest sense of what someone one wants or is about.
COMMANDMENT # 7. “Have fun!” It’s the music business.
We live for the moments and the stories we live become us. If you didn’t want to have fun you could have done something that was more secure, lucrative and much more boring.
COMMANDMENT # 8. ” The basics apply”.
Always have. Always will. Great songs. Great performances. Great production. Apply the basics. Always.
COMMANDMENT # 9. “The facts are often 3/4 of the law“.
This is a quote from the late great Mahatma Gandhi, the leader of India who was also a lawyer. So who am I to question this? Besides, I’ve found in practice this statement often affords very good practical insights into legal issues and legal problem solving. So get the facts.
COMMANDMENT # 10. “Know yourself. Be true to yourself“.
It’s been said “It takes 30 years to build a reputation and 30 seconds to destroy it.” Longevity is about integrity. Stay true
to yourself and your vision as an artist and person. That way the success that you do achieve will be meaningful.
Article submitted by: Paul Sanderson
Don’t wait until it’s too late – be prepared… know your legal rights! Order your copy TODAY.
Artists, bands, record labels and anyone doing a show needs to make their fan base very aware when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines just such a strategy that has proven very effective in getting people to your show.
“Gig reminder emails fall into a different category in that they can be a lot shorter and a lot more frequent. While the email sequence below may seem like a lot of emails, remember that for true fans, you’re doing them a favor by keeping them informed, and you’re marketing yourself for other things at the same time.
A potential reminder strategy is:
- The day a show is announced or tickets go on sale. As soon as you know that you’re playing at a venue, send out an email. This could be to the entire list if it’s announcing a tour, if it’s the monthly schedule for a cover band, or if you believe that people will travel to see the show.
- A week before the show. Send out a reminder but concentrate more on the band, regarding a new part of the show, new songs, a music video, or something that you want to the fan to see.
- 3 days before the show. Send out a reminder and include more information about the club and who else is playing.
- 1 day before the show. Once again, remind the fan about a a different feature of the show or the music that’s unique and won’t be seen or heard any other way than attending. You can change the headline to “You don’t want to miss this,” or “See our new show tomorrow night.”
- The day of the show. Send out a short reminder in the late morning to just the portion of your list in the general area of the club. Use a headline like, “Can you make it tonite?”, or “Last chance to buy tickets!”
- The day after the show. Send an email with backstage pictures, pictures of meet and greets with fans or just fans in the audience, as well as links to videos. This is a nice shout-out to those that were there, and a prod for those that weren’t not to miss you next time you’re in town.
Of course, if you’re lucking enough to have sold out your show, you won’t need to send as many reminders. That said, you might send one headlined “Sold Out!” that either announces another gig or another way for the fan to hear your music or buy your merch. A contest for two last minute tickets (put them on your guest list) also works well.
TIP: In every reminder be sure to include all the pertinent gig information, including the name of the venue, the full address, the phone number, the time you’re going on, and other acts on the bill. Consider including a map or a link to one as well.
This handy open tuning chord manual gives guitarists working in standard tuning a basic introduction into open tune playing. Though commonly used for slide playing open tunings have become increasingly popular for their unusual and rich voicings.
The book contains chord shapes for over 300 chords in the two most popular tunings – Vastopol (or Open D) and Spanish (or Open G) – with a page per key. For example, turn to page 17 and there are twelve chords in Open D tuning in the key of G – major, minor, 6th, dom 7th, diminished, augmented, minor 6th, major 7th, minor 7th, 7th sus 4, 7th flat 9 and 11th.
Order today at MUSIC BOOKS PLUS, visit http://www.musicbooksplus.com/The-Open-Tuning-Chord-Book-for-Guitar-p/hl11645.htm
Thank you for everyone who dropped by our booth at IMSTA FESTA – I hope you had a great show. If you were not able to attend, here is a list of our Top 10 Bestsellers from the show for you to check out. To receive a special 10% discount, use the Coupon Code ‘IMSTA’ when purchasing.
1. A Career in Music – The Other 12 Step Program http://www.musicbooksplus.com/A-Career-in-Music-The-Other-12-Step-Program-p/adag1.htm
2. Music Law Handbook for Canada http://www.musicbooksplus.com/Music-Law-Handbook-for-Canada-p/ps001.htm
3. What’s a Synthesizer? http://www.musicbooksplus.com/What-s-a-Synthesizer-p/hl046.htm
4. The Mixing Engineer’s Handbook, Third Edition http://www.musicbooksplus.com/The-Mixing-Engineer-s-Handbook-Third-Edition-p/itc100.htm
5. The Roger Nichols Recording Method http://www.musicbooksplus.com/The-Roger-Nichols-Recording-Method-p/ap4380.htm
6. Basic Mixing Techniques http://www.musicbooksplus.com/Basic-Mixing-Techniques-p/nbn11.htm
7. The Recording Engineer’s Handbook, Third Edition http://www.musicbooksplus.com/The-Recording-Engineer-s-Handbook-Third-Edition-p/ap4510.htm
8. The Music Producer’s Survival Guide http://www.musicbooksplus.com/The-Music-Producer-s-Survival-Guide-p/ap4494.htm
9. iTunes Music: Mastering High Resolution Audio Delivery http://www.musicbooksplus.com/iTunes-Music-Mastering-High-Resolution-Audio-Del-p/fp581.htm
10. Web Marketing for the Music Business, 2nd Edition http://www.musicbooksplus.com/Web-Marketing-for-the-Music-Business-2nd-Edition-p/fp586.htm
To place your online order visit, www.musicbooksplus.com TODAY!! or Call 1-800-265-8481
“Musicians have several traditions for passing along knowledge. The mentorship model, where a master teaches the craft privately to students, is among the most efficient and effective means of learning a craft, and it has all but disappeared from most other fields.
Another way that musicians pass along wisdom is via various charts, diagrams, and other types of forms that present our best practices in reusable formats. The most obvious examples are notation—our own languages (traditional staff notation, lead sheets, drum notation, tablature, etc.) for communicating what would be nearly impossible to describe otherwise. But working as a musician requires many types of knowledge, from how to set up a concert stage to how to label audio archives. My recent book Music Industry Forms details and provides models of 75 such forms. Here’s a list of 5 of my favorites.
- Stage plot. A stage plot shows how to set up a stage for a concert or rehearsal. An x indicates a chair, a dash (–) indicates a stand. Other common symbols are used to podiums, large instruments (tympani, piano, harpsichord, etc.), and audio gear, though mic/monitor setup might be specified separately in a similar “audio plot.”
- Practice log. A practice log is a chart that helps organize practice time, helping us track how much time we spend on different activities, such as technique, repertoire, ear training, and theory. Typically, it show’s a week’s worth of activity, and might be reviewed/discussed between a private teacher and a student at every lesson.
- Songwriter split sheet. A split sheet is an agreement between multiple writers, used when they are working together to co-write a song. It articulates the percentage of ownership that each will have of the song that they create.
- Photo release. A photo release (or “model release) is a form used by a photographer when a photo of a person might be used publicly, such as for an album cover or website. It clarifies that the photographer has permission to use the image, and specifies any promised compensation. Without it, the image might be unpublishable.
- Audition rating sheet. An audition rating sheet is used by a jury who are listening to several players vying for a position in an ensemble, award, placement in an academic system, etc. Often kept secret, it lists criteria such as technique, timing, melodic memory, improvisation ability, stage presence, “x-factor” (that special indescribable “something”), or other criteria that they panel is looking for. Typically, each quality is scored, then tallied to give the candidate an overall score and thus make it possible to rank all the candidates against each other.”
Each month Music Books Plus will highlight a different book and share with our fans. These books will be full of value, advice, and help kick start, jump, and advance your career in music.
This month, we recommend reading “Music Marketing for the DIY Musician” by Bobby Borg. This book is your guide to producing a step-by-step fully customized, low budget plan to market your music.
Order your copy by visiting www.musicbooksplus.com
We are pleased and excited to have Tom Jackson, author of “Live Music Method”, contributing to our Blog. Tom is a master at transforming an artist’s live show into a magical experience for the audience! Here’s Tom’s 3 basic steps to Mastering Live Music…
For businesses to be successful in the 21st century they must have two things: high tech and high touch. For musicians, the Internet, recordings, radio, TV, & more are the high tech.
But your high touch is your live show. When you’re in the same room with people and can make an emotional connection with them, they will become fans.
When people leave your show, do they remember it being unique? Was it memorable? Are they talking about you favorably? Do they want to come back to your next show and visit you online?
A great live show will motivate people to do exactly that. They will become fans, not just people who show up once in a while.
Even though the industry has changed, for most artists, their live show is still 90-95% of their revenue. That is a lot of money and a lot of reasons for being high touch!
2) Being Successful Requires a Plan
I compare my method to that of building a house. The highly abbreviated version is this:
- Lay the foundation
- Build your home
- Move in
That’s the short version, and though it sounds simple, if you’ve ever built a home, you know it’s anything but simple!
For instance, the planning is something most artists leave out of their preparation. They want to “be spontaneous!” Which is great. But they don’t understand that both form and spontaneity are part of a great show.
Having a foundation of confidence, authority, humility, the courage to take risks, loving your audience, and understanding their needs and expectations is of major importance. Why? Because, the audience relates to the human side of you. What is happening through you, before and during your time onstage, is what the audience sees, feels, senses, and connects with.
Then there are technical skills, tools, and fundamentals that go into being a great performer. And by the way, these skills are intended to equip artists to have an original show, not a canned show. If you’re a guitar player you have to learn chords — you must have the technical skills to understand the theory and how to play that chord. Simple as that, or you won’t be able to play. How you choose to use that chord is your point of originality. But having no skill does not make you original!
In my book, I lay out, section by section, this Method of planning and building a live show that helps you get more fans, sell more CDs, book more gigs, and get your audience to want to connect with you in this high tech world.
3) Invest Your Time, Money, & Energy Wisely
I realize music is emotional. And for some of you, it’s the most important thing in your life! To be able to create, record, and perform music that moves people is a good enough reason to do this, even if no money were involved. But this is a business. And you need to make wise business decisions if you intend to do this the rest of your life.
In the final section of my book, I approach the business model from the perspective of the live show. After all, the live show is where you’ll make most of your money, where you’ll gain most of your fans, and it’s where you get the most satisfaction as a musician and performer.
By using multiple streams of revenue, you can increase your income 2-, 5-, or 10-fold. I’ve seen it happen over and over. The key is creating memorable “moments” for your audience, and then capitalizing on that by being purposeful in the high tech areas of the business.
Where you invest your resources will determine your path and have a direct impact on your career. So do all it takes to become a great artist and wise in business, so the music you do will have a memorable influence on the world and make this place a better planet!
This “Deal of the Day” is an Incredible Resource for Canadian Musicians.
Musician, lawyer, consultant, advocate and author of “A Career in Music, the other 12 step program”, Bob D’Eith gives us a snapshot of the 12 most important steps to building a career in music.
For a limited time, you can save 15%. Deal expires on 08/17/2014