3 Steps to Mastering Live Music!

We are pleased and excited to have Tom Jackson, author of “Live Music Method”, contributing to our Blog. Tom is a master at transforming an artist’s live show into a magical experience for the audience! Here’s Tom’s 3 basic steps to Mastering Live Music…

1) There’s a Method to the Madness of the Music Business!

For businesses to be successful in the 21st century they must have two things: high tech and high touch. For musicians, the Internet, recordings, radio, TV, & more are the high tech.

But your high touch is your live show. When you’re in the same room with people and can make an emotional connection with them, they will become fans.

There is a Method that will ensure you make those fans!Banner-Ad-Book-300x250

When people leave your show, do they remember it being unique? Was it memorable? Are they talking about you favorably? Do they want to come back to your next show and visit you online?

A great live show will motivate people to do exactly that. They will become fans, not just people who show up once in a while.

Even though the industry has changed, for most artists, their live show is still 90-95% of their revenue. That is a lot of money and a lot of reasons for being high touch!

2) Being Successful Requires a Plan

I compare my method to that of building a house. The highly abbreviated version is this:building_frame

  • Plan it
  • Lay the foundation
  • Build your home
  • Move in 

 

That’s the short version, and though it sounds simple, if you’ve ever built a home, you know it’s anything but simple!

For instance, the planning is something most artists leave out of their preparation. They want to “be spontaneous!” Which is great. But they don’t understand that both form and spontaneity are part of a great show.

Having a foundation of confidence, authority, humility, the courage to take risks, loving your audience, and understanding their needs and expectations is of major importance. Why? Because, the audience relates to the human side of you. What is happening through you, before and during your time onstage, is what the audience sees, feels, senses, and connects with.

Then there are technical skills, tools, and fundamentals that go into being a great performer. And by the way, these skills are intended to equip artists to have an original show, not a canned show. If you’re a guitar player you have to learn chords — you must have the technical skills to understand the theory and how to play that chord. Simple as that, or you won’t be able to play. How you choose to use that chord is your point of originality. But having no skill does not make you original!

In my book, I lay out, section by section, this Method of planning and building a live show that helps you get more fans, sell more CDs, book more gigs, and get your audience to want to connect with you in this high tech world.

3) Invest Your Time, Money, & Energy Wisely

timeEnergyMoney2I realize music is emotional. And for some of you, it’s the most important thing in your life! To be able to create, record, and perform music that moves people is a good enough reason to do this, even if no money were involved. But this is a business. And you need to make wise business decisions if you intend to do this the rest of your life.

In the final section of my book, I approach the business model from the perspective of the live show. After all, the live show is where you’ll make most of your money, where you’ll gain most of your fans, and it’s where you get the most satisfaction as a musician and performer.

By using multiple streams of revenue, you can increase your income 2-, 5-, or 10-fold. I’ve seen it happen over and over. The key is creating memorable “moments” for your audience, and then capitalizing on that by being purposeful in the high tech areas of the business.

Where you invest your resources will determine your path and have a direct impact on your career. So do all it takes to become a great artist and wise in business, so the music you do will have a memorable influence on the world and make this place a better planet!

tom jackson

10 THINGS YOU NEED TO KNOW about your MUSIC, MONEY and SUCCESS!

10 THINGS YOU NEED TO KNOW From “MUSIC MONEY AND SUCCESS: the Insiders Guide to Making Money in the Music Business”/ 7th edition/ by Jeff and Todd Brabec

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1. LICENSING SONGS TO TELEVISION: 3 main types of deals. “All TV with Home Video Options”/ “All Television and Home Video”/ “All Media Excluding Theatrical (movie theaters)”. Separate types of licenses negotiated for music performance or dance centric shows (“The Voice”, “Dancing with the Stars”) as well a when a hit song is used as the theme song to a series (THE WHO/Pete Townsend songs for CSI)

2. VIDEO GAME SONG LICENSING: the deals for most games are similar to the one time fee license common in television. That includes the gamut of games from Grand Theft Auto to the big console games like Bioshock. Music centric games though (Dance Central, DJ Hero, Rock Band) can generate significant money to writers, publishers and artists. Deals for these types of games combine an upfront payment coupled with additional money based on success or sales. These include a per sale royalty (2 cents per song per unit sold), an escalating per sale royalty figure based on success (2 cents increased to 3 cents at 500,000 sales) or a dollar amount when certain sales figures are reached ($5,000. when the game sells 250,000 units and $5,000. when the sales reach 500,000).
Additional monies can be earned when your song and record are downloaded( downloadable content/DLC) into a video game after the game has been released

3. MECHANICAL ROYALTIES/ RECORD SALES: Many new configurations are generating royalties for songwriters and publishers including physical sales, permanent and limited downloads, ringtones, interactive streaming and locker services, among others. Royalties are paid on a set penny rate or a percentage of wholesale price basis.

4. PERFORMANCES/SONGWRITERS AND PUBLISHERS MAIN INCOME SOURCE:
SOCAN revenue at 276 million dollars, ASCAP and BMI collect 1.9 billion dollars combined, PRS in the UK collects 666 million pounds. Radio, television, live concerts, streaming services, movie theaters- find out how it all works and how you get paid and how much. Compare the value of a million performances on YouTube versus a million performance work on traditional radio.

Visit Music Books Plus TODAY5. MOVIES: one time fee synchronization licenses to put a song into a film. Grant of rights normally gives the movie producer the right to distribute the movie in any media now or hereafter invented for all time. For lower budget or film festival licenses, writers and publishers can negotiate an upfront fee to put the song in the film and then have additional monies paid based on the film achieving certain box office numbers (additional $5,000 if the film reaches 10 million dollars in box office receipts) or increased distribution (film goes beyond a film festival into general distribution).

6. MUSIC IN THE THEATRE: Songs in ” Catalogue/Jukebox” musicals” (Jersey Boys, Mamma Mia, Rock of Ages, Carole King) are paid in various ways including a share in a percentage of the weekly box office receipts, a share of the weekly operating profit of the show(box office sales minus the costs of running the show), a specific weekly dollar figure per song ( $250. per week per song) or a combination of all of them.

7. SONGS IN ADVERTISING COMMERCIALS: ad deals always have a duration clause as to how much of the song can be used and for how many, weeks, months or years.They also specify how the song will be used in the commercial, the type of media the ad will air on, the territory, the fee as well as whether product exclusivity or all advertising exclusivity is being requested. Also many times, increased dollars will be set forth as an option for subsequent year uses.

8. REMIXES AND SAMPLES: in remixes, never give up any portion of the copyright unless there are substantial changes to the song and record. And if you are sampling a portion of another song or record, always get permission first or as you can lose everything if you don’t. There are many types of sharing revenue and copyright deals that work for authorized samples.

Read Music, Money and Success for more details9. MUSIC IN APPS: deals are structured with both Apple and, in many cases, the app developer taking a percentage off the top (from 35% to over 50% in most cases) with the remainder shared between the songwriter/music publisher and the sound recording and artist.

10. RECORDING ARTIST AND RECORD COMPANY ROYALTIES: In most countries, sound recordings generate royalties when they are performed on radio, television and the Internet. In the U.S. though, sound recordings receive royalties only when they are streamed on non-interactive websites (Pandora, etc.).

MUSIC MONEY AND SUCCESS goes into detail on all these areas and many more ( from t-shirts, designer jeans, lyric sites, indie and major record company deals to musical dolls and toys and karaoke. 560 pages of REAL LIFE information designed to make you SUCCESSFUL and make you MONEY.

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The TEN COMMANDMENT for your music career!

paul sanderson_10 commandments

The Ten Commandments, for your music career, is the Top ten “to dos” list from the author of the so-called “bible” of the Canadian music industry – “Musicians and the Law in Canada and author of “Music Law Handbook for Canada”.

1. Get it in writing

I know this is a cliche, but I’m a lawyer and this really does mean something in practice. Even a simple agreement in writing can be more protective of your rights than an oral arrangement which is often hard to prove. Also, in some instances - a grant of an interest in copyright, for example, must be in writing to be valid.

2.  “Know your rights”.

Yes the music business is complicated and it keeps getting more so, but in this day and age, information is often readily available. You can forearm yourself and with knowledge you can also assist your team. How? By being able to give informed instructions, you can save yourself money on fees. You don’t need to be up on all the details – that’s up your counsel and other advisers, but being able to get the big picture and give good instructions to your manager, lawyer and accountant will stand you in good stead in your career. For example, a lawyer well utilized can both make you money by negotiating better deals on your behalf and save you money by helping you avoid costly legal career pitfalls.

3. “You don’t get what you deserve, you get what you negotiate”.

Guess what? Almost everything is negotiable and is a negotiation. For example, even deciding where to go for lunch with a friend can be a negotiation. This one is a truism in law and in life. It is something that you can “take to the bank” and live by.

4. “Trusted advisers are worth the money.”

No one can succeed wholly on their own. It takes a team. You need a team you can trust and information that you can rely on. Definitely budget and spend your money wisely, but at the end of the day, whether it be good equipment or professional advice, you get what you pay for. Pay your team what they are worth. They are worth the investment.

5. “It’s always about the money”.

When they say its about trust, honesty, artistic integrity… that’s when … it’s about the money, because its always about the money.

6. “Actions speak louder than words”.

When you are confused, don’t listen to what the other side says, watch what they do. Pay attention to their actions. They may be confused themselves. Actions are where you get the truest sense of what someone one wants or is about.

7. “Have fun!” It’s the music business.

We live for the moments and the stories we live become us. If you didn’t want to have fun you could have done something that was more secure, lucrative and much more boring.

8. ” The basics apply”.

Always have. Always will. Great songs. Great performances. Great production. Apply the basics. Always.

9. “The facts are often 3/4 of the law“.

This is a quote from the late great Mahatma Gandhi, the leader of India who was also a lawyer. So who am I to question this? Besides, I’ve found in practice this statement often affords very good practical insights into legal issues and legal problem solving. So get the facts.

10. “Know yourself. Be true to yourself“. 

It’s been said “It takes 30 years to build a reputation and 30 seconds to destroy it.”  Longevity is about integrity. Stay true to yourself and your vision as an artist and person. That way the success that you do achieve will be meaningful.

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Submitted by: Paul Sanderson

 

 

8 Steps For Developing Your Musical Brand

Everyone has a brand, but one of the problems that most musicians, artists, bands, songwriters, engineers and producers have is that they don’t understand exactly what their brand is. It’s difficult to stand out from the crowd unless you know how the essence of that brand and how to develop it.

19Here’s an excerpt from Social Media Promotion For Musicians: The Manual For Marketing Yourself, Your Band And Your Music Online, that describes the 8 steps to develop your brand.

“While the music that you play or create is totally up to you and outside the realm of this book, what we can deal with is the second part of the brand – your image. Here are some steps to take to refine your brand.

 

1. BRAND IMAGE

Make sure your brand image accurately portrays your music and personality. ico_Brand_identity If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry.
Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation.

2. KEEP IT HONEST AND SIMPLE

Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. While you can concoct a backstory where you were taught a new form of music by aliens, then honed your technique in the jungles of Brazil, that just sets your brand up to fail if you really can’t live up to the image that’s been painted. Best to keep things simple and be honest about who and what you are and where you came from. If people like what you do and can relate to you, that will shine through and your fans will not only find it interesting enough, but will be totally fascinated as well.

 3. DIFFERENTIATE YOURSELF

While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the eyes of the public. The fact of the matter is, there already is a Coldplay, why does the world need another one? It’s their brand, not yours. The only way that a brand can be successful is to differentiate itself from the competition. A great example is the seminal punk band The Ramones, who decided that all their songs would be as short as possible and played without solos. There must be something that makes you unique in even a small way. If you can’t find it, it may be time to go back to the drawing board.

4.KEEP THE LOOK CONSISTENT

 Consistency of product and image are the key to branding. That’s why you need to use the same logo and fonts and have the same general look and feel across all your promo for it to be effective. That includes your website, press kit, blog, newsletter and all social media.

5. CREATE A REMARKABLE LOGO

This is a requirement if you’re planning to promote your brand. You need this for your website, social sites, merchandise, press kit, promo and on your stage during gigs. In short, it has to be part of everything you do. You may start promoting yourself without it, but it’s a big plus if you already have a logo. It separates you from the newbies. If you’re a musician without a band, a producer, songwriter or engineer, it doesn’t mean that you must also have a logo as well (although it would be better), but at the very least, use the same font for your name on your blog, website, newsletter and anywhere else it might appear.

6.TAKE GREAT PHOTOS

Great photos are a necessity. You need first class photos for posters, merch, website, social networks, press kits, and a lot more if you want to build your brand. This is as important as the logo – you need a great photo in order to begin any kind of promotion. Have you ever seen a Facebook page or website of a major artist without an artist or band photo?

7. GIVE AWAY SAMPLES

Learn this phrase well as it will be repeated throughout this book…
            YOUR MUSIC IS YOUR MARKETING
That means that you can’t look at your music as your product. It may bring in some money eventually but not all that much in the grand scheme of things. Remember that 90 to 95% of the money that a major artist earns is not from recorded music. It’s from concerts, merchandise, publishing and licensing.
TIP: Don’t be afraid to give your music away. It’s your best marketing tool and the best way to build your brand.

8. COOL IS NEVER DECLARED

You cannot proclaim how new and unique you are. If such a statement is in fact true, people will find out soon enough and tell the world. You can use quotes from other people, but telling the world that you think you’re cool does not make it so.

 

These are not the only steps that you can take, but they’ll take you a long way to creating a brand image that works for you.”     Bobby Owsinski

Bobby Owsinski

HOW INTERCONNECTED ARE YOU?

Link

 natureMartin Melhuish has been one of the most literate, productive music journalists and authors writing about musicians for more than 40 years. His authorial histories have been the basis for a number of television documentaries, radio shows and album compilations. Martin has authored more than a dozen music-related books. He offers the following about INTER-CONNECTIVITY through your music and the importance of it!  


There is nothing like a chronology to put things into perspective.Chronologies reveal otherwise hidden relationships and connections, some of which happened by design, most through serendipity. To borrow the title of a song written by my friend Rosie Emery, a singer/songwriter and a producer of children’s TV programming at PBS in Florida, “We Are All Interconnected.” For years, I have adopted a routine of creating timelines when writing music specials or biographies for publication or broadcast. They bring an invaluable clarity to the story-telling process especially when the timelines also contain things like current news events, popular songs, TV shows and commercials, films and cultural references, which might include things like hip slogans of the day and fashion trends.

The core of my latest book Oh What A Feeling: A Vital History of Canadian Music – The Next Generation, which is available through Music Books Plus, is a chronology of the artists, the music and the events that have defined Canadian popular music since Father Brebeuf composed the “Huron Carol” at the Jesuit mission in Midland, Ontario, in the mid-17th century and Alexander Muir published the sheet music for The Maple Leaf Forever in October 1867, a few months after Confederation. By the turn of that first Canadian century, Henry Burr had recorded, thanks to Thomas Edison, the first of several score of chart-topping songs as the original “King of Pop.”

In sorting names and dates for this chronology, it seemed like almost every town in the nation had a place in the history of Canadian music, whether it be Port Hope, Ontario, home of Joseph Scriven, who wrote the best-selling hymn, “What A Friend We Have in Jesus,” or the small town of Tillsonburg, Ontario, deep in tobacco-growing country. Not far from Tillsonburg in Vienna, Ontario, the family of phonograph inventor Thomas Edison settled before fleeing the country after taking a stand against the Family Compact with William Lyon MacKenzie in the Rebellion of 1837. More than a hundred years later, Stompin’ Tom Connors worked as a migrant “primer” in the local tobacco harvest and found there the inspiration for his song, “Tillsonburg.” In that same era, Tillsonburg-born trumpeter Johnny Cowell hit the top of the charts in the United Kingdom with his song “Walk Hand in Hand,” while down the road at Green’s Corners, Rick Danko of The Band grew up before heading to Toronto as a teenager to hook up with Ronnie Hawkins in the bars on the Yonge Street strip. There is no end to the interconnected stories of Canadian musicians who migrated to this rock’n’ roll Mecca in the 1950s and1960s.

martin melhuish

12 STEPS TO BUILDING A CAREER IN MUSIC

Musician, lawyer, consultant, advocate and author of “A Career in Music, the other 12 step program”, Bob D’Eith gives us a snapshot of the 12 most important steps to building a career in music. With over two decades in the Canadian music business, Bob D’Eith’s experiences helped him pen his latest book which focuses on the basic tools every independent artist should have.

#1- KNOW YOUR ROLE

You are clear as to your role in the music business and the roles of all of the members of your band are clearly defined.


Hand with pen and music sheet - musical background#2 – WRITE, RE-WRITE, & DIG-DEEP

You are willing to write, re-write and dig deep on all of your songs in order to make them truly great. You are committed to life-long growth as a songwriter.

 


#3 – MAKE IT TOP NOTCH OR NOT AT ALL

You ensure that your sound recordings stand up against all artists in your genre. You are not satisfied with anything but top notch production.


#4 – CREATE PROFESSIONAL IMAGE

Your professional materials are world-class, including demos, pictures, bios, website, videos.


Hobbyist-vs.-Professional-Musician#5 – MAKE IT IMPACTFUL

You understand that you have to continually work on your live performance in order to make it impactful for all of your audiences.


#6 – SHOWCASE IT

You are willing to tour and showcase constantly in order to create a career in music.


images#7 – BE SOCIAL

You are active and engaging with social media such as Twitter, Facebook and YouTube and you constantly update your website.


#8 – BUILD YOUR NETWORK

You understand that a good relationship with the media is crucial.


#9 – IT’S BUSINESS-TREAT IT AS SUCH

You understand that you are an entrepreneur and treat your music career as a business.


you_decide_signpost_220#10 – PREPARE AND PLAN IT OUT

You have a business plan to help to aide in your success and you prepare marketing plans for your tours and releases.


#11 – NEVER STOP LEARNING YOUR TRADE

You learn everything that you can about copyright and revenues from music and exploit all the revenue streams that are out there.


#12 – STAY WITH IT

You recognize that success in music is a long game and that you will stay the course no matter what.

Bob D'Eith

From “A Career in Music: the other 12 step program” by Bob D’Eith